Strategy

Burjeel Holdings is well-positioned to navigate its world-leading standards of healthcare services adapted to local cultures, using the most advanced skills and technology to benefit communities across the Gulf region. Our well-defined strategic approach, built around the four strategic pillars, enables maximizing the long-term value creation for all stakeholders.

Ramp-up of
Growth Assets

Burjeel maintains a young asset fleet with substantial growth ramp-up opportunities driven by increasing utilization rates. The Group focuses on utilizing the existing invested infrastructure for super-specialty services to meet a growing market need.

With a demonstrated track record of ramping up assets to maturity, the Group is well-positioned to leverage its key asset, Burjeel Medical City, for substantial volume growth. The Group aims to increase the bed occupancy rate from 61% to 80% by 2027.

Increasing
Patient Yield

The Group has been adapting to evolving patient needs and optimizing its estate by repurposing some of its infrastructure. With a strong history of successfully growing patient volumes across the most complex and premium services, Burjeel expects to build on past success in this area further.

The focus on key specialities and investment in subspecialty and complex treatment lead to a rise in patient yield. Thanks to Burjeel Medical City, as a super-specialty unit, the Group aims to increase its yields further through its tertiary and quaternary care and by extending its complex capabilities.

Operational
Excellence

Ensuring optimized operations is a key factor behind Burjeel’s success, with various centralization and digitization initiatives driving efficiency. The Group’s digital transformation and its operational and infrastructural investment are expected to result in substantial savings in both time and costs, leading to improved margins.

The Group invests significantly in digital capabilities to drive best practices across its operations and support the continued delivery of high-quality services. These investments have enabled Burjeel to efficiently manage its workforce and asset turnaround, resulting in higher profitability.

Geographic Expansion

Burjeel Holdings employs a multi-pronged expansion strategy that leverages its international reputation for world-class healthcare provision and includes both local and international growth.

Expanding UAE healthcare infrastructure

Burjeel Holdings additionally pursues selectively expanding UAE healthcare infrastructure. Our UAE network is expected to increase by one Burjeel hospital in Dubai, Burjeel Day Surgery centers in the Al Ain and Al Dhafra regions, and one Burjeel medical center in Abu Dhabi by 2025. To continue ramping up fast, the Group plans to add 32 new inpatient specialized beds across mature assets in 2024.

Entering high potential KSA market by launching premier Physiotherapy centers and Specialized Day Surgery centers

The Saudi market is the key region for our medium-term growth strategy. The Group is expanding in KSA with CAPEX-light and locally tailored healthcare services. Burjeel plans to grow its PhysioTherabia rehabilitation network with a target of opening 60 centres by 2025. The 2025 expansion plan also includes the launch of two Specialized Day Surgery Centers in Riyadh, which will be expanded across the Kingdom to tap into the increasing demand for world-class medical care among KSA residents and tourists.

Leveraging solid pipeline of O&M opportunities in UAE and MENA

Burjeel Holdings plans to create a leading regional healthcare system through de-risked and zero-CAPEX partnerships, given that it has a long and proven track record as an efficient and successful operator of healthcare facilities. There is a solid mid-term pipeline of O&M contracts collaborating with the Ministry of Health, the Department of Health and large public hospitals in the UAE and Africa. The O&M segment is expected to contribute up to 5% of the Group’s net profit in the mid-term.