Healthy Community

Fostering a healthy community is an important pillar for the Group as it enables Burjeel Holdings to enhance public health outcomes, reduce healthcare costs, and build resilient, thriving populations. These strategic targets further help to align the Group’s operations with broader societal well-being and long-term sustainability goals.

Patient-centric Care

Ensuring accessibility, affordability, and quality in Burjeel Holding’s healthcare offering is paramount, underscoring the Group’s commitment to holistic patient care and community well-being.

Our Diversified Brand Portfolio

As part of the mission to provide its world-class healthcare to all parts of the socioeconomic spectrum, Burjeel Holdings has structured its diversified brand portfolio to achieve exactly that.

Through this approach the Group ensures that its services are individualized to the needs and means of all its patients.

Brands

Target population

High income population

High income population

42% Emirati patients

Middle class expat population

Middle class expat population

97% Expat

Mid-to low-income population

Mid-to low-income population

100% Expat

Industrial workers

Industrial workers

100% Expat

Patient Engagements

Patient satisfaction serves as a pivotal metric in gauging the efficacy of healthcare delivery, while underpinning operational excellence.

The Group’s commitment to providing world-class patient-centric care is deeply rooted in ensuring that patients feel satisfied with their experience of being treated across the various sites of Burjeel Holdings.

Patient Engagement

Global Health Equity Network

Being part of the Global Health Equity Network (GHEN) is integral to the Group’s mission to promote positive social impact. This network brings together executives in the private sector, government representatives, academics, and civil society leaders to advance a collective vision of Zero Health Gaps.

Through the collaborative efforts and shared resources of its members, the Group contributes to global health initiatives, fostering equitable access to healthcare, and advancing the well-being of communities worldwide.

global-health-equity

Patient Training

Investing in patient-oriented training and consulting fosters a culture of empathy-driven care, optimizing patient satisfaction and enhancing clinical outcomes. Ensuring that our patients receive the most up-to-date information and advice is a key target for the Group.

Burjeel Holdings currently provides patient training programs for 30% of its active patients with chronic conditions across its Abu Dhabi hospitals.

30%
Patients receive
supplementary training

Community Engagement

Promoting positive community engagement is a cornerstone of Burjeel Holding’s commitment to social responsibility and promoting positive social impact. Through active participation in community initiatives, the Group not only contribute to the overall well-being of the populations it serves but also strengthens its relationships with those communities.

Burjeel Holdings holds an extensive selection of social initiatives, ranging from organising vocational training programs, hosting the annual Burjeel Games, taking part in collaborations to offer medical support to those in need, providing complementary screening and testing, and much more.